Test for « Emile et Ida » Kid Brand

January 2016 / Emile et Ida

For kid brand « Emile et Ida », they asked me to create a casual look for boy + create illustrations in Emile & Ida’s style.

I chose to process on « Warm Canadian Winter » theme, strong colors with soft and natural fabric. Have a casual and modern-vintage look.

About illustration propositions, as they used to have outline black print, I represent an indian totem which is emblematic of west Canada, with animals wearing glasses for hype style. Winter is so cold over there that we want to keep warm drinking a cup of hot chocolate like the stay-at-home bear, this is for Emile et Ida’s touch of humor.